Victoria’s Secret has learned a mighty expensive lesson in that if you go woke, you go broke. Men do not buy sexy lingerie for women with penises.
In 2020 before going woke, Victoria’s Secret made $7.5 billion dollars. In 2021 they went woke and made just $6.5 billion in 2022 and will make just $6.2 billion this year after hiring LGBT activist Megan Rapinoe and transgender model Valentina Sampaio, among others, along with a litany of plus-sized models.
Megan Rapinoe decried Victoria’s Secret (VS) as “patriarchal” and “sexist,” which she claimed was marketed “through a male lens and through what men desired.”
Gee, imagine that. Men don’t buy lingerie for other men or plus-sized women. VS has learned what many other companies have learned but continues to lose money. But, to their credit, they accept they made a mistake and will now reverse their wokeness. Will their customers return? We shall soon see.
The attempt to redefine “sexy” in the image of woke social justice may have earned “favorable reviews from online critics,” according to Business of Fashion, but it “never translated into sales.”
Victoria’s Secret CEO Martin Waters told investors at a meeting this month:
“Despite everyone’s best endeavors, it’s not been enough to carry the day.”
They are hoping that sales will recover once they go back to their old formula.
Last month, the Victoria’s Secret Fashion Show returned with a format that Business of Fashion described as “somewhere in between the personification of male lust of the brand’s aughts-era heyday and the inclusive utopia promoted by its many disruptors.” The company is also featuring models like Hailey Bieber and Emily Ratajkowski, among other supermodels who have worked for the company in the past, in new ad campaigns.
It’s a far cry from the direction the company tried to carve out just a few years ago.
By tightly controlling its brand’s image, updating its brick-and-mortar locations, and offering new active and swimwear, Victoria’s Secret hopes to push its annual revenue back over the $7 billion hump.
The admission about the woke rebrand and changes in company direction come less than a year after Amy Hauk abruptly resigned as CEO. Under Hauk’s leadership, Victoria’s Secret leaned into the woke changes, and declining sales followed.
Renowned lingerie brand Victoria’s Secret & Co (NYSE:VSCO) is reportedly returning to its previously “sexy” image, moving away from its recent inclusive narrative. This shift has been prompted by a significant decline in sales.
A report by Fox Business on Monday revealed that Victoria’s Secret’s transition from a “hyper-sexualized” image to a more inclusive one has not resulted in any financial gains. The company’s projected revenue for 2023 is slated at $6.2 billion, a 5% decrease from last year and well below the $7.5 billion revenue of 2020.
The company had made efforts to promote inclusivity, appointing pro-LGBTQ women’s soccer player, Megan Rapinoe, and a transgender woman as brand ambassadors. However, these initiatives did not lead to an increase in sales.
The sales slump followed the company’s decision to establish a predominantly female board of directors and discontinue the use of the famous “Angels” supermodels. These moves were criticized for perpetuating a “patriarchal, sexist” message, according to Rapinoe.
At its peak, Victoria’s Secret featured prominent models including Tyra Banks, Heidi Klum, Gisele Bundchen, Adriana Lima, and Alessandra Ambrosio at the peak of their sales.
The company was criticized that brand was catering to a “woke” culture.
Megan Rapinoe; go figure that those falsehoods that Victoria’s Secret wrongly promoted came from the likes of such an atheist, demented and self-righteous overzealous can’t be a woman like Rapione! Of course Christianity is patriarchal to her! Will she melt like a snow ball in hell when judged by God!
So the snakes came out of the grass and hissed a bit!
What a lost and twisted soul.
I’ll just say this to finish; this is all “an abomination” to God!
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Justice served to the stupid.
Don; yes I’d say rejecting God and His Truth is even beyond stupid its unforgivable and evil!
Dump Woke staffers OK VS
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Pudy; Sad the way some people are trying to twist reality! Big is Big and Ugly is Ugly in the real world!
It actually is a disservice to lie to another and say they are not fat if they are! In a polite and respectful way people should be able to say the truth to one another!
Do we want people to walk around delusional and in a dream world in their minds and never face reality?
go woke-go broke
one of the few effective weapons remaining
Here’s an advertising angle, “Victoria’s Secret, for real women who like being real women!!!”
Sam R; cool I really dig it and like your creative thinking! It’s also what God intended which is fantastic in my eyes!
Genesis 5:2 Amplified Bible “He created them male and female, and blessed them and named them Mankind at the time they were created.”
Amen.
MR is a disgusting vile American-hating evil reincarnation of the devil – got its just desserts on the soccer field and is getting them again. Hypocrisy at its height – hates America but jumps on the capitalistic bandwagon just like AOC. Hope they all go down in flames.
Not to mention they lie so easily and think people are actually stupid enough to believe them.
Kimba; you are quite right about those viper-like women that slither around in society and spew their venomous lies or hate putting down many things or people that are good when it is themselves they should be projecting that vitriol at! But they are going to face judgment and it will be too late by then unless they genuinely repent!
Proverbs 21:19 – “It is better to dwell in the wilderness, than with a contentious and an angry woman.”
“But those who desire to be rich fall into temptation, into a snare, into many senseless and harmful desires that plunge people into ruin and destruction. For the love of money is a root of all kinds of evils. It is through this craving that some have wandered away from the faith and pierced themselves with many pangs.” – 1 Timothy 6:9-10
A person can cross over God’s mercy line and they can’t repent even if they wanted too because the Bible states to them perish, they count salvation as foolishness.
James O; excellent point and so true!
The point to keep in mind is that yes there is a “limit to what God will forgive;” but of course one must Accept Jesus Christ as Lord and Savior and genuinely repent! Without that first step there can be no forgiveness of sin which means that soul cannot enter God’s glorious holy kingdom.
Revelation 20:14–15 “Then death and Hades were thrown into the lake of fire. The lake of fire is the second death. 15 Anyone whose name was not found written in the book of life was thrown into the lake of fire.”
Keeping in mind that if a person has a hardened heart and is so arrogantly cold toward that which is good or that God expects us to respect and is instead continually lashing out with anger and judgmentally at good, then that person is “not recognizing their own fault or sin” that they carry on their own soul, which isn’t repentant or justified, forgiven; therefore how can that person truly accept Jesus!
Where is the humility in these persons and without that how would that person, be on bent knee, giving their heart to Jesus and so humbly asking for forgiveness!
This sort of individual doesn’t apparently fear God!
Matthew 10:28 Amplified Bible “Do not be afraid of those who kill the body but cannot kill the soul; but rather be afraid of Him who can destroy both soul and body in hell.”
We should ask would such a person actually fear God as they should, that becomes very doubtful.
While they are so busy tossing stones in a glass house and condemning so much around them; they end up missing the boat!
Matthew 7:5 Amplified Bible “You hypocrite (play-actor, pretender), first get the log out of your own eye, and then you will see clearly to take the speck out of your brother’s eye.”
While too one must take care that they aren’t throwing away their “one opportunity” to be saved in the first place, because “life here is short” and none of us know when we will draw our “last breath” so we must be ever so weary to “walk the straight and narrow” so as not to be lost in the turmoil. One must recognize until we are through the gate to heaven we are in a very precarious situation that can go very bad quickly for those who are not living in accordance with God’s will and His holy word; especially if someone is so self-righteous and angry at the world or actually God; running amuck daily!
It would be like saying the following to be so foolish!
Romans 6:1”What should we say? Should we keep on sinning, so that God’s gift of undeserved grace will show up even better?”
Matthew 7:6 “Do not give dogs what is holy; do not throw your pearls before swine. If you do, they may trample them under their feet, and then turn and tear you to pieces.”
God is so full of mercy and love which is boundless; He did come as the only begotten Son Jesus Christ the Savior of mankind, in order to save the sinner or condemned!
The message is simple and clear but the “cart can’t go before the horse!” So what appears to be a basic simple order or commandment from God, is on the other-hand not easy to do; because in reality why do so many people as scripture forewarns us, end up in hell or blow it?
The sinner is forgiven if he or she “humbly accepts Jesus Christ as the Savior and then genuinely repents!” If they are not doing this and are instead running off at the mouth and attacking this or that daily, then there is a powerful huge chance that such a person is “cannon fodder” for the Devil and his wiles, which will make such a person open to finally committing the sin that will never be forgiven!
Matthew 12:31-33 “Therefore I tell you, every sin and blasphemy will be forgiven men, but the blasphemy against the Spirit will not be forgiven. Whoever speaks a word against the Son of Man will be forgiven, but whoever speaks against the Holy Spirit will not be forgiven, either in this age or in the one to come. 33Make a tree good and its fruit will be good, or make a tree bad and its fruit will be bad; for a tree is known by its fruit.”
Amen.
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What we’re witnessing by all of the Democrat and Woke crossing boundaries is likened to a form of “alcoholism in complete denial.”
Proverbs 22:28 “Don’t cheat your neighbor by moving the ancient boundary markers set up by previous generations.” Amen.
Which I refer to here being analogous; that which is “tried, tested and proven!”
This is the “standard by which to live,” moreover; what is the “Father’s will” not that of men!
Of course all of this wackiness is what the hateful and sinister want to insert into the public consciousness to cause “conflict and decay” of all “standards and morals!”
Which can only be the work of the Devil!